WELCOME RECEPTION
6:00 PM – 8:00 PM

• Registration & badge pickup (swag bag, drink tickets).

• Signature tequila cocktails & hors d’oeuvres.

• Live Trio music for ambiance.

• Networking and opening remarks.

Tequila Immersion & Culinary Experience

10:00 AM – 6:00 PM
Tasting Hall Open

• Explore premium tequila tastings, activations, and brand experiences throughout the day.

10:00 AM – 1:00 PM
Bloody Maria Bar

• Open to the public for purchase

• TequilaCon attendees receive one complimentary Bloody Maria

• Featuring a Mexican-inspired brunch by Blackstone live-cooking station.

11:00 AM – 1:00 PM
Brunch & Social Hour

• Enjoy chef-driven food stations and mingle before classes begin.

• Optional non-tequila segment to relax and recharge.

EDUCATIONAL SESSIONS & MASTERCLASSES

1:00 PM – 1:45 PM
From Jalisco with Soul

• Educational Session with Elias Ybarra of El Tequileño

1:55 PM – 2:40 PM
Pure Patrón: Additive-Free Experience

• Discover the artistry behind additive-free tequila with Patrón

2:50 PM – 3:35 PM
Margarita Masterclass with Jorge Rodriguez

• Hands-on workshop covering flavor balance, infusion techniques, and creative garnishes.

3:45 PM – 4:30 PM
A Taste of History & Flavor

• Educational Session with Herradura

• Celebrating 150 years of tequila-making legacy.

4:30 PM – 6:00 PM
Tequila Tasting + Grazing Boards

• Guided tastings led by tequila ambassadors featuring:

• Blanco · Reposado · Añejo · Extra Añejo · Cristalino

EVENING EXPERIENCES

7:00 PM – 9:00 PM
Five-Course Tequila-Paired Dinner

• A curated culinary journey inspired by tequila expressions and local ingredients.

• Live acoustic guitar entertainment + interactive dessert pairing station.

9:30 PM – 11:30 PM
Afterglow Party

• Late-night cocktails, bites, and a four-piece Latin band to close out the celebration.

DEPARTURES